Strategic PPC Management Services

Eliminate Wasteful Ad Spend and Maximize Your Company’s ROI with Integrated PPC Services

We build PPC campaigns designed for sustainable growth

With over two decades of PPC advertising experience across 5000+ clients in various industries, Digitilyz PPC services develop strategies that meet your customers wherever they are in their journey, serving them ads they want to see.

When your PPC advertisements show up for the right people at the right time, you will:

Drive more potential customers to your website

Continuously grow revenue

Reduce CPC and ad spend

Reduce customer acquisition costs

Messaging for Every Audience at Every Stage of the Customer Journey

Everything you need for a successful PPC marketing strategy

All under one roof

1. Paid Search (Google Ads)

Stay ahead of the competition for high-volume search terms with targeted search ads.

2. Standard Shopping (Google Shopping)

Get the right products sponsored on the right platforms.

3. Performance Max Ads

Reach customers across multiple platforms using machine learning to optimize ad placements.

4. Local Service Ads

Maximize efficiency by connecting with hyper-local audiences searching for the solutions you offer.

5. Bing Ads

Discover higher engagement with diversified Bing Ads.

6. YouTube Advertising

Leverage YouTube’s 5 million daily views with strategic ad placements.

7. Display Ads

Increase brand awareness without stretching your ad budget.

8. Remarketing Strategy

Keep potential customers engaged with a strategy that makes your brand hard to forget.

9. Programmatic Advertising

Gain targeted control over your ad placements in real-time.

10. Amazon Advertising

Meet customers where they are with Amazon marketing services.

Our Process for Driving More Website Visitors Without Increasing Ad Costs

Analysis

Before a contract is signed, we conduct a detailed appraisal of your business. You’ll receive an in-depth report on what’s working, what’s not, and the opportunities we've identified for serious, profitable growth.

Strategy

Once we establish a baseline of your current marketing efforts, we create the best marketing mix to reach your business goals. Campaigns for each channel are meticulously mapped out, maintaining a holistic view of your overall PPC marketing strategy.

Implementation

We launch your campaigns and continuously measure results. Through ongoing iterations, we test and tweak to optimize performance.

Results, Rinse, Repeat

Experience a greater influx of revenue while we continue to refine our approach. Feedback informs adjustments in ad placement, copy, and targeting, leading to gradual improvements and more refined results over time.

Why Choose Digitilyz?

By partnering with us, you get:

1. Data-Driven PPC Strategies

Paid media powered by our proprietary technology, to build informed and scalable PPC strategies backed by data.

2. Business-Focused Approach

A focus on generating new business and sales, avoiding the confusion and jargon often associated with the PPC world.

3. Expertise in Emerging Technologies

Proficiency in new technologies and platforms like programmatic advertising and connected TV, while others are just starting to explore them.

4. Strategic Optimization

Commitment to strategic optimization with a CRO (Conversion Rate Optimization) mindset, driven by our skilled digital leaders.

5. Agile Adaptability

Nimble pivots in response to shifting target audience behavior, ensuring your marketing always stays fresh and effective.

Frequently Asked Questions about PPC

What is a PPC Audit?

A PPC audit is a crucial step in our methodology at Fresh Digital. Our team of PPC experts conducts a comprehensive review of all your previous digital marketing campaigns and metrics to understand your current PPC strategy deeply. We evaluate wasted spend, missed opportunities, keyword analysis, account structure, ad copy, and match types. These insights help us develop a robust strategic plan to increase the effectiveness of your PPC campaigns and grow your business.

What platforms do you run PPC ads on?

Our team is equipped and experienced to run PPC advertising on major platforms, including Google, Bing, and the Google Display Network. Working with these platforms allows your paid ads to be eligible for various placements. Our PPC experts have a wide range of targeting tools, enabling us to reach your customers wherever they are.

What is paid search advertising?

Paid search advertising is a method where you pay for your website to appear in the advertising sections of relevant search engine results pages. Typically, these sections are at the top of the results page, ensuring users see your site first. The likelihood of your ad appearing in search results increases with a higher bid and relevant ad content for the search terms.

What are Google Shopping campaigns?

Google Shopping campaigns consist of shopping ads that include rich product information such as a product image, price, and merchant name. These ads utilize data attributes from the product information you submit in your Merchant Center data feed. By using Google Shopping ads, you can rank higher for certain search terms within the Google Shopping Network and further improve results by selecting specific products to bid on.

What is remarketing?

Remarketing involves showing ads to individuals who have previously engaged with your site or app, encouraging them to return and convert. This technique targets previous visitors with customizable and dynamic ads, often featuring the specific product or service they viewed when they abandoned your site.

What is programmatic advertising?

Programmatic advertising is the automated buying or selling of online advertising placements. This method utilizes data to make efficient and effective decisions, streamlining the process and consolidating your digital efforts. While it automates many aspects, continuous monitoring and adjustments by our Fresh Digital team ensure optimal results.

What is display advertising?

Display advertising, or display ads, are a form of PPC that appears in various sizes on websites relevant to your product or service. Unlike search ads, which appear on search engine results pages, display ads appear on sites within the Google Display Network, including blogs, news sites, Gmail, YouTube, and more.

How much does PPC cost?

At Fresh Digital, our strategies are customized based on your business's unique needs and goals, as well as the competition in your industry. We cannot provide a specific cost without first reviewing your current PPC strategy. Request a FREE PPC audit, and we will review your setup and provide an estimated cost and plan for any necessary changes.

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