Meet the Founder – Jerry Booth
Jerry Booth is the founder of Fresh Traffic Group and a veteran of the search marketing industry with nearly three decades of experience helping organizations grow online. During the early years of modern search, Jerry served as a Director at Google Ltd in the post-IPO era, gaining first-hand insight into how search engines evolve and how businesses can leverage them for sustainable growth.
After leaving Google, Jerry founded Fresh Traffic Group in 2007 with a clear vision: to bring enterprise-level digital marketing expertise to businesses that want measurable results from their online presence. Since then, he has worked with companies ranging from local service businesses to global brands and government departments, helping them improve visibility, generate leads, and scale revenue through strategic search marketing.
Jerry’s approach combines technical SEO expertise, data-driven strategy, and real-world business experience. Rather than chasing trends, he focuses on long-term search authority, strong digital foundations, and marketing strategies that continue to perform as algorithms evolve.
Today, Jerry continues to lead Fresh Traffic Group, guiding clients through the ever-changing digital landscape and helping organizations turn online visibility into real business growth.