In this day and age, there are more people shopping online than at a brick and mortar store, yet too many companies still focus their advertising dollars – and strategies – on their physical stores. When it comes to increasing your online sales, there’s really just one thing you need to know: Make it easy for customers to buy your product! It starts with eCommerce websites but Digitilyz can help with all your digital marketing needs.

Make your shipping information crystal clear

There’s no better way to turn a happy customer into a furious one than to have their shipment delayed. In fact, so many consumers are wary of ordering something and then waiting months to get it, that they steer clear of companies with vague shipping information. Make your arrival time clear and guarantee it if you can.
You can also set clear deadlines for when a person needs to buy. For example, when a person shops on Amazon, there’s a ticker at the top of their order that tells them, “Buy this within XXX hours to get it by DATE.” Setting these clear expectations can increase sales and make customers happier. If possible, include expedited shipping options for those wanting to buy gifts until the last minute.

Offer an incentive to shop with you

Offer an incentive that makes sense for your business. For example, free shipping if your items are heavy or your shopping charges are typically high. A free gift, or a reward points program are both good ideas too. Get people to join your email list by offering a reward when they sign up.
If you can offer one incentive, we always recommend free shipping. Why? Because studies have shown that almost half of the people surveyed decide who they’re going to shop with based on who’s offering free shipping. If you can’t offer free shipping, find something that will be equally exciting to them and that will encourage them to buy large orders.

Freshen up your content

Remember that people buy when they’re in the right mood so do what you can to create a mood that will encourage them to buy. At Digitilyz, we can offer copywriting services that get consumers excited about doing business with you. If your website hasn’t been updated in a while, then now may be a good time to do so. Even something as simple as a new header that announces your biggest sale can help create a sense of urgency that gets people to buy today

Be serious about your social media presence

Do not underestimate how important it is to be on social media. It can be as simple as posting pictures of your products or linking to articles that are relevant to your business. Trust us when we tell you that social media is selling a lot more product than you think.

For a free analysis of your current website, and a free consultation on how you can improve it, reach out to Digitilyz today.